iQOS VR

Philip Morris wanted something spectacular and innovative to showcase their new iQOS electronic cigarettes. At that time La Despensa's creative team knew about our virtual reality experience Singularity and did the math. The general idea was to build a virtual igloo within the real igloo structure already in place at Andorra's ski area. We tuned up the motion graphic tools we built for Singularity to create a color and vector shaped environment. The user could navigate through an immersive trip that led from old-fashionated cigarettes to a brand new smoking system, cleaner and not as dangerous for smokers' health.